Don’t get discouraged if you see very little movement in your business after starting a marketing campaign. Wanting to grow quick and fast is not always ideal for a small business owner. You may not be equipped with the right tools, equipment, staff, etc. You will find that growth is good but it is better to see a gradual increase over time rather than at a rapid pace.
The negative effect of that will result in losing your long standing customers due to your availability. You will be stretched to your max and you won’t get to give your customers the attention they may need. Slower growth will allow you to plan for staffing needs, business expansion, marketing, promotion, and other areas.